Aaveera Singh Masson has been named Brand Ambassador for the Australian watch company. She was chosen as the face of Swiss Kaur from a pool of twelve candidates. One of the reasons is that Aaveera has a strong emotional connection to the brand.
Aaveera Singh Masson is a Punjabi model and actress who works in the Punjabi music industry. Following her success in Punjabi songs and videos, the actress will now be seen as the face of House Of Khalsa's World's First Swiss Kaur Watch.
The House Of Khalsa is a high-end Swiss watchmaker based in Melbourne. Mr. Danny Singh, the CEO and philanthropist, founded the watch company in Melbourne, Australia, during the pandemic.
The Australian brand is centered on a connection to spirit and culture, a symbol of the Sikh people's resilience and warrior-like status. It is the first Khalsa Swiss Made, Swiss Movement Ladies 200m luxury dive watch in the world and for the brand.
The Kaur collection by Khalsa 1699 is intended to live up to the 'princess' moniker. Beautiful, stylish watches that look great on any woman's wrist. The Nishan Sahib is also used as a universal symbol of recognized excellence by a Japanese Movement designer brand.
“Every Swiss Dive watch by the House Of Khalsa is in a class of its own. The unison of culture, history, and heritage in its finest balance and form. Aaveera suits the brand perfectly as she is elegant and can refine our vision by being the face of our company,” the company said.
Mr. Danny Singh, Founder and Chief Executive Officer (CEO) of House of Khalsa, commented, “Aaveera is the new face of an Indian star and we believe that she has a deep connection with our brand and makes a great representative of it. House Of Khalsa is more than a brand and gives you much more than the time.”
Aaveera Singh Masson said, “I feel so honoured, House Of Khalsa is something that represents a lifestyle, the same reminding you to be a better person in this world, like the Guru’s taught us. Punjab is a state that has seen a lot of ups and a lot of downs and our basic representation on a daily base is something I prioritises, so when I saw the watch for the first time, instantly I was like just taken a back and felt like ‘this is Punjab’. I felt a connection and I felt proud and wanting to flaunt my watch and its statement.”
In addition to naming Aaveera Singh Masson as brand ambassador, the company shared its vision of expanding its product line beyond watches.