Posted by The Celebrity Group on Oct, 30 2022

Akshay Kumar for BoroPlus

Emami onboards Akshay Kumar as brand ambassador for BoroPlus

Akshay Kumar for BoroPlus - Brand Ambassador -The Celebrity Group


Emami, the makers of healthcare and personal products, have signed Bollywood actor Akshay Kumar as the new brand ambassador for their BoroPlus Ayurvedic antiseptic cream.

According to Akshay Kumar, the cream brand is anticipating a new chemistry with "Bollywood Ka All-Rounder" that will propel the brand forward.

Emami Director Priti Sureka remarked that actor Akshay Kumar is more than a successful actor; he also dutifully performs his responsibilities as son, husband, father, and citizen.

"From Macho Man to Pad Man, to the emotional jerks, to his extraordinary comic timing, to the action hero, he embodies a multi-faceted persona," she added. Sureka further said that BoroPlus finds the multi-faceted values represented by Akshay Kumar a perfect fit for the multi-purpose functions of the brand. "BoroPlus’s healing, antiseptic and moisturising properties make it a perfect antiseptic cream, lip cream, foot cream, 24 hrs moisturiser, night cream, and winter cream. Both Akshay & BoroPlus are also brands that take care of the happiness of the family - Parivaar Ki Khushiyaan,” the Emami director said.

Commenting on the new partnership, Akshay Kumar remarked that brands stand for longevity because of the legacy that trust fosters. Emami and BoroPlus are strong because they trust the quality of their products for their long history.

"I feel very happy to be associated with a trusted brand like BoroPlus and become a part of the Emami family, which is a very popular household name in the world of personal care,” the actor said.

In the past, Emami has signed celebrities including Amitabh Bachchan, Shah Rukh Khan, Salman Khan, Hrithik Roshan, Shahid Kapoor, Ayushmann Khurrana, Madhuri Dixit, Juhi Chawla, Katrina Kaif for product endorsements.

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