Posted by Paul Grimwood on Jan, 05 2018

Atkins Nutritionals, Inc. Appoints Rob Lowe as Celebrity Spokesperson

Rob Lowe has joined Atkins Nutritionals, Inc. as the brand's new Celebrity Spokesperson.

Rob Lowe for Atkins Nutritionals Atkins Nutritionals, Inc., the leader in low carb nutrition, announced today that actor Rob Lowe is Atkins' new celebrity spokesperson. Rob stars in a series of broadcast, print and digital creative that reflects the benefits of a low carb lifestyle and how it has helped him. RELATED: Rob Lowe Stars in new KFC Campaign With tens of millions of people today focused on lowering their intake of carbohydrates and reducing sugars, Atkins offers a customizable eating approach regardless of whether someone wants to achieve optimal health, manage or lose weight. In the creative, Lowe discusses the flexibility of the lifestyle, noting that "this is Atkins today." "It all starts with how you feel on the inside, and when you feel good, you look good. Eating low carb has helped me feel and look my best," said Lowe. "Life is too short to eat a bad protein bar, and Atkins has great tasting bars and shakes that satisfy my sweet tooth. Today's Atkins focuses on foods that are rich in healthy protein and low in carbs and sugar. It's a simple approach that tastes delicious and is a real way to live." Scott Parker, Chief Marketing Officer, Atkins Nutritionals, Inc, comments, "The new campaign follows our Today's Atkins creative launched this past fall and continues to show that Atkins extends way beyond a diet. Rob is a great representative of this lifestyle, as he has followed an Atkins low carb approach for years. Rob shows that living a low carb lifestyle can be healthy, yet still allows for enjoyment of great tasting food."