Barack Obama and Michelle Obama have signed a multi-year deal with Netflix, and will work with the platform to stream a 'diverse mix' of content created through their own company, Higher Ground Productions.
Netflix has secured a deal with former President Barack Obama and First Lady Michelle Obama to produce series and movies for the streaming service.The former first couple will, according to an announcement Monday from the company, potentially work on scripted and unscripted series as well as docu-series, documentary films, and features under the multi-year deal.RELATED: Michael Caine and Joanna Lumley Team Up for British Airways and Comic ReliefThe former US president commented, "Michelle and I are so excited to partner with Netflix - we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world."“Barack and I have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and hearts to others,” said Michelle Obama. “Netflix’s unparalleled service is a natural fit for the kinds of stories we want to share, and we look forward to starting this exciting new partnership.”Signing the Obamas is the latest, and by far the biggest, in a string of moves by Netflix to lock up the entertainment industry’s highest-profile producers in exclusive production and development pacts. Last year, Netflix poached “Grey’s Anatomy” creator Shonda Rhimes from ABC Studios with a deal valued at more than $100 million.