Sony Interactive Entertainment's All Parents Can Relate campaign tells stories of the many ways in which parenting connects, no matter who the parent may be, whether famous celebrities or deities, starring Ben Stiller, LeBron James, and John Travolta.
Watch the new ad here.
Sony Interactive Entertainment, creators of the PlayStation brand, is proud to launch their latest marketing campaign in conjunction with the launch of God of War Ragnarok, the sequel to the highly successful and critically acclaimed God of War from the Santa Monica studios.
The most-anticipated video game launch of 2022 brings together an elite lineup of prominent celebrities including Ben Stiller and John Travolta, professional athletes, like Lebron James, and their talented kids, and the rest of us, for an enthralling party game meet-and-greet.
It may not surprise you to know that John and Ella Travolta, LeBron James and Bronny James, and Ben Stiller and his son Quin all play fathers. However, the topic of their new movie, All Parents Can Relate, may be less common. In the comedy, parents cannot be perfect, but each love and try to care for their children as best they can.
In the videogame God of War Ragnarok, Kratos and his son Atreus journey across nine realms in an attempt to stop Ragnarok, or the end of the world, as preparations are being made by Asgardian forces for a battle.
Now in his teen years, Kratos's son Atreus is ready to move out of his father's shadow, although it'll be tough considering he just gained incredible strength to boot.
All parents can relate to God of War Ragnarök due to the characters who realize that we are all works in progress. Regardless of whether the parent is trying to humiliate the child in public or prepare them for a mythological event.
“‘All Parents Can Relate’ is playfully irreverent, which represents a core tenet of the PlayStation brand,” said Eric Lempel, SVP, Global Head of Marketing, Sony Interactive Entertainment.
“Ben Stiller dressed up as Kratos, a surprising mix of iconic talent, perfect comedic timing, and the reactions from the kids – all of these elements work together to produce a piece of creative that is unconventional, unexpected, and uniquely PlayStation.”
“After consulting with my children and their friends, I was informed that this was the biggest game in the world of gaming and that I should definitely consider getting involved and I’m glad I did,” said John Travolta.
When asked about what it was like to work side-by-side with their children, LeBron James shared, “For Bronny and I, the creative on this one was a perfect fit for our personalities and we got to have some fun with it. Being on set with some of the most iconic actors of our time, balancing the improv and the timing of it all was different than anything we’ve done together. Watching him nail his lines so effortlessly and feed off the other incredible talent was pretty surreal. Another proud dad moment for me, for sure.”
“We tend to joke around a lot and had actually never really acted together — and to have all our kids there doing this felt really organic,” Ben Stiller said when asked about sharing this experience with his son. “Quin and I are basketball fans so it was a kick to improv with Bronny and LeBron. I think Quin and Ella and Bronny all did great — they seem to not have any trouble taking us down.”
Ben Stiller discussing the newfound confidence given by the Kratos garb is arguably hilarious.
Set to launch on November 9th, it's time for Kratos and Atreus to confront some of the more painful milestones in life. Journey across the iconic world of Norse mythology on PlayStation 4 and PlayStation 5, as both struggle to deal with getting older.