Posted by Paul Grimwood on Dec, 15 2018

Celebrity Influencer Kendall Jenner collaborates with Formawell Beauty

Celebrity Influencer Kendall Jenner has teamed up with Formawell Beauty to launch its new collection of hair styling tools, The Runway Series.

Kendall Jenner for Formawell Beauty Model and celebrity influencer Kendall Jenner is fronting a campaign for a new line of hair-styling tools. Kendall lends her face (via brand campaign imagery) and name (via a "Formawell Beauty x Kendall Jenner" subtitle) to the line, which includes a flat iron, ionic blow-dryer and curling iron. RELATED: FOOTWEAR BRAND TOD’S TAPS KENDALL JENNER According to the brand, the collection is meant to promote two key benefits, including “ultra-shiny and conditioned hair due to high levels of negative ions and infrared energy from 24K gold and copper minerals, and to make effortless, easy-breezy, long-lasting styles.” The line includes three hair tools, each infused with the Ionic-Gold Fusion. The Runway Series Ionic Pro RS Dryer ($120, formawellbeauty.com) uses 24K Gold and Copper minerals to cut down your drying time and create sleek, frizz-free hair. The Formawell Beauty x Kendall Jenner line is available now and features pieces made with 'Iconic-Gold Fusion', including a hairdryer, curling iron, styling wand, and hair brushes.