Veteran British designer Dame Zandra Rhodes has announced her latest partnership with IKEA, 'exploring pattern, colour, form and function in the home'.
IKEA has announced its collaboration with celebrity designer Dame Zandra Rhodes. The collection to explore pattern and colour with Zandra Rhodes explores a variety of local pattern cultures from across the globe in its home furnishings. The Swedish furniture retailer unveiled the collaboration on social media, posting 'Pattern and colour can be powerful expressions of skill, personality and local culture. It is a way to change your home and your mood in no time'.RELATED: Kelly Hoppen Partners With Brintons“At IKEA we are curious to deep dive into what makes a home feel like your home. And we know that patterns and colour add fun, energy, mood, atmosphere and personality to a space. Therefore we want to explore how to make textile prints and patterns more contemporary and connected to local cultures. And who better to do this together with, than the experienced, ultra-creative fashion designer Zandra Rhodes?”, says Nils Larsson, Creative Leader at IKEA Range and Supply.The intention with this collaboration is to see what happens when colourful fashion prints, inspired by local pattern cultures from across the globe, are put into the home context.“I initially started my career as a textile designer, studying Printed Textile Design at The Royal College of Art in London. Pattern and colour have always been two mediums synonymous with my work and are mostly associated with my fashion designs. What a fabulous opportunity to re-imagine my designs into homeware products working with the worlds leading furniture retailer and icon, Ikea. I hope to bring my passion for textiles, print and colour to this global market drawing inspiration from my distinctive style and love of travel. What an exciting adventure for The House of Zandra Rhodes!”, says designer Zandra Rhodes.