The British football legend, David Beckham, has been selected as the new brand ambassador for the Japanese FC trading company GEMFOREX in a three-year contract. The former captain and midfielder of the England team was showcased in a video to broadcast the news, in which he proclaims: 'GEMFOREX offers reliable support to its customers, entertaining campaigns, and has the potential to become the number one broker globally, and I am really looking forward to being part of it'. The footballer follows the boxer Manny Pacquiao in being ambassador for GEMFOREX. Using celebrities in partnerships for brands has been proven to be one of the most effective ways to increase both awareness and sales of brands. The team at The Celebrity Group have been specialists in this industry for over 30 years.