Lotus Organics+ unveils new campaign with Dia Mirza
Lotus Organics + has launched a new campaign with actress Dia Mirza to promote its precious brightening range of skincare products.
Dia Mirza will appear in a new campaign for Lotus Organics+ as a brand ambassador across multiple platforms.
Lotus Organics+ is a socially responsible brand with a strong environmental commitment. It has found common ground with the vivacious actress who is both the UN Environment Goodwill Ambassador for India and a champion of the sustainability movement.
Dia Mirza's strong presence in the new campaign furthers the message of how the Lotus Organics+ precious brightening range ensures bright and glowing skin. The brand film emphasizes the rare white peony flower extracts found in Lotus Organics+'s Precious Brightening Range, reinforcing the message that Lotus Organics+ is 100% certified organic. Dia uses the Precious Brightening Day crème in the film, emphasizing how she needs something special for her glowing skin. She also emphasizes how the product is free of preservatives and artificial fragrances, as well as how it reduces blemishes and pigmentation. Dia promotes the brand's vision to 'Live Organic' as the film concludes by showcasing the entire Lotus Organics+ Precious Brightening range.
Commenting on the new campaign, Nitin Passi, chairman and managing director, Lotus Herbals, says, “Lotus Organics+ is a brand that uses only 100% certified organic actives in its products. We want our customers to be our ‘eco-responsible partner’ and adopt a sustainable lifestyle. In the new campaign our Brand Ambassador Dia Mirza highlights the organic ingredients that go in our Precious Brightening Range, potency of the organic ingredients in achieving skincare goals and the message to all of our customers to ‘live organic’”.
The actor Dia Mirza elaborates, “Lotus Organics+ resonates with me as their products use only 100% certified organics. I believe that it is important that our lifestyle should be natural, free of toxins and healthy for the planet as well as ourselves. Everyone must do their bit for the environment and these steps begin at home, especially, through the beauty care products we choose. Lotus Organics+ embodies the idea of a sustainable and healthy lifestyle.”
Lotus Organics+'s new campaign, with brand ambassador Dia Mirza, will run alongside movie blockbusters in multiplexes across India to maximize visibility.
The campaign will be promoted on the brand's social media platforms, including Facebook, Instagram, and YouTube, through an extensive media plan. The loud campaign will also be seen on leading OTT platforms such as Disney Hotstar, where the brand film will be shown during the series 'Moving in with Malaika,' in which actress Malaika Arora can be seen using Lotus Organics+ products.
Dia Mirza will reach out to a youthful audience of millennials, Gen Z, and her large fan base, many of whom are deeply concerned about organic beauty products and the environment, through this powerful campaign.
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