In a landmark day for the Nigerian beauty industry, one of the nation’s most prominent names in beauty—Hush'D Makeover founded by Ahmed Omotunde Abiola—has chosen Adeola Adeyemi Chizoba, popularly known as Diiadem, as its new brand ambassador.
The company's CEO explains why they chose her out of all other potential candidates: she is also a beauty expert who runs her own successful beauty business.
At an event that marked the start of this partnership between Hush'D Makeover and Diiadem Beauty Brands (DBB), Chief Executive Officer Mr. Abiola emphasized how excited he was about the strategic partnership between his team and Ms. Chizoba.“Our brand is a physical representation of being comfortable with your choice of complexion and to also let people know the importance of wellness. Over the years we have come to realise that we have a larger base of feminine customers, so we decided to sign someone that can represent our brand comfortably,” Abiola Ahmed said. She (Diiadem) is an ambitious woman who is passionate about beauty and skincare. She understands the importance of looking after your skin despite a hectic schedule which makes her happy to work with us. We love her fresh sense of style, upbeat spirit and like us, recognizes the importance of self-care. Welcome on board Diiadem! We look forward to doing great things with you as our ambassador,” she added.