Posted by Paul Grimwood on Aug, 30 2017

G-Star RAW Launches New Autumn/Winter Campaign

Adwoa Aboah, Jean Campbell, Lennon Gallagher, Pharrell Williams and others feature in a new advertising campaign for G-Star RAW's autumn/winter 2017 range.

Stars for G-Star RAW G Star RAW have brought togather a number of celebrities for its newest fashion campaign. Featuring in the brand's autumn/winter 2017 campaign are model and activist Adwoa Aboah, her sister Kesewa, model Jean Campbell, and Lennon Gallagher – shot by photographer Collier Schorr. Musician Pharrell Williams – who doubles up as co-owner and head of imagination at G-Star – also stars in the campaign and returns to curate his second collection for the fashion brand. RELATED: Pharrell Williams Joins American Express as Creative Director Adwoa comments, "Being in a campaign that brought together people from different backgrounds with diverse looks and let them be themselves in a classic piece of clothing really appealed to me. Also, the message of the campaign - to be comfortable with yourself and tolerant of those around you - resonated with me. It's a positive starting point for a conversation about accepting yourself and others." Since making his modelling debut earlier this year, Lennon Gallagher has walked at the Topman Design and MSGM shows – not to mention also being the face of the latter’s AW17 brand campaign. Continuing to pursue a career in fashion as well as acting, Gallagher is one of the new faces of the new G-Star Raw AW17 campaign. "I didn’t always want to be a model," said Gallagher, going on to say, "but I’m enjoying every second of it." And the part he enjoys most: "Wearing a bunch of clothes that I can’t afford," he jokes. The diverse cast was chosen specifically to complement the wide range of styles that make up the latest collection. The accompanying promo video showcases this further, with the talented cast talking about how they celebrate their individuality by owning what they’re about.