Posted by Paul Grimwood on Sep, 15 2017

Garnier Taps Mandy Moore

Garnier has unveiled Mandy Moore as its new celebrity brand ambassador.

Mandy Moore for Garnier Mandy Moore makes her debut as a #GarnierGirl in a new advertising campaign for Nutrisse, in which she shares her hair colour transformation story. As part of her new role, Mandy is also fronting campaigns across other hair care products, hair styling and skin care. RELATED: Merck Secures Mandy Moore For New Campaign Moore broke the news on Instagram, sharing some photos documenting her various hair hues throughout the years, along with a sneak peek of her first brand campaign image for the Nutrisse hair color line. Ikdeep Singh, President of Maybelline, Garnier & Essie at L'Oréal USA, "We are very proud to have Mandy Moore join the Garnier family. Mandy's talent, accomplishments and grace through transforming from teen pop star to leading lady embrace what it means to be a real, modern role model for women." Both Mandy Moore and Garnier are two household names synonymous with beauty for any young person who grew up in the oughts, so their current collaboration is one that makes perfect sense. After she rose to prominence with her singing career, Moore transitioned to a film career, that now includes the Emmy nominated TV series she stars in, This is Us. Garnier, of course, has stayed in the same staple hair care position they were always in while simultaneously growing their skincare offering into Korean-inspired products that are flying off the shelves.