A new look at the HA HA HA capsule collection designed by Harry Styles and Gucci has been released.
Alessandro Michele and Harry Styles have been playing like kids while creating this collection, designing it over WhatsApp and over wine.
And “it’s more about life,” Michele said during the presentation of the collection back in June.
No matter what the scenario is, it's clear from Harry's appearance in the new campaign that his clothes are to die for. “I’m so happy to see this project finally come to life,” Harry Styles said in a statement. “I’ve known Alessandro for years now, and he’s always been one of my favorite people. I’m always inspired watching him work, so doing this collaboration with my friend was very special to me.”
The campaign shows Harry Styles having fun: he poses next to a slender tree wearing a checked Prince of Wales coat, finds a chair in a pinstriped suit.
Wearing a yellow checkered suit dotted with cherries, he sits on a mountain of clothes from the collection while wearing a double-breasted jacket and flared trousers in plum and teal.
In addition to graphic tees with stern cartoon bears, patchwork leather jackets, and serious tailoring, Harry Styles's painted nails are everywhere.
It's common to see Harry Styles carrying a purse too: the Gucci Bamboo 1947, a purse that "embodies the renewed masculinity of the times," according to a press release. Harry Styles makes you want it all.
The suits in the collection, meanwhile, are classic to Harry Styles: big and ‘70s inspired with free-flowing flared pants. “I put on Harry a lot of suits for years and years,” Michele said in June.
“And he was the most eccentric and free guy on earth.” Harry Styles’s fashion inspiration lies in the rock gods who came to prominence in the ‘70s. “We were sharing for a long time images of eccentric men from the era,” Michele said.
“And so we went really close to the things that are very difficult to find in vintage, or things that apparently belong to an era that, in a way, doesn’t exist anymore.”
For a brand, this collaboration diverges in an intriguing way, because there is no signature Gucci logos that can typically be seen on their collaborations with brands like The North Face and Palace.
Harry Styles clearly shaped and influenced the HA HA HA collection's tailoring, colors, and playful pajamas, which ooze unmistakable Gucciness.