Posted by Paul Grimwood on Jul, 12 2017

Hennessy Partners With Marc Newson

Hennessy has teamed up with Marc Newson for the Hennessy X.O 2017 limited edition bottle.

Marc Newson for Hennessy Industrial designer Marc Newson has put his own spin on Hennessy's X.O Cognac bottle, creating a stripped-back version that features rippling ridges across its surface. The renowned industrial designer was commissioned by Hennessy to come up with a bottle for its X.O Cognac, a brandy that is aged for at least six years. RELATED: Sir Elton John Collaborates With Riedel Hoping to simplify the design, Marc Newson swapped the bottle's traditional grape and leaves motif for striations across its surface. The celebrity designer comments, "It's both an honour and a little daunting to approach an icon like Hennessy X.O. Clearly, this Cognac has transcended time and continues to live in a very contemporary way. As a designer it's important to me to create things that will likewise stand the test of time. The Hennessy X.O bottle has a wonderful fundamental shape. What I wanted to do was use design to magnify the Cognac – its color and sensorial qualities – as much as possible." The lines, which create a corrugated effect on the bottle's surface, are designed to highlight the curved shape while "magnifying" the liquid inside. To accompany the limited-edition decanter, Newson also designed a clear transparent gift box in injected plastic, which is more typically used for perfume bottles. Newson has famously tried his hand at designing almost everything, including a range of colourful kitchen appliances, a limited-edition silver tea service with handles made from mammoth tusks and a set of pens for Montblanc.