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Ice Spice, a rapper from the Bronx, New York, has dominated the hip hop world in recent years. And now she's starring in her first major fashion campaign for Ivy Park, Beyoncé's Adidas collaboration.
For those who are unaware, the 23-year-old released her first single "Bully Freestyle" in March 2021 after a video of her performing the "Buss it" challenge went viral on Twitter. Spice's hit song "Munch (Feeling U)," which was released in August 2022, went viral once more. Spice surprised fans with a six-track EP titled "Like...?".
With Spice's recent success, it's no surprise that Beyoncé would want to collaborate with the rapper.
The campaign is about "embarking on a full-fledged adventure and exploration that leads the viewer to a place of revelation through time." The footwear modernizes the original IVY PARK designs from the adidas archive. The IVY PARK TT2000 basketball shoe, which is available in two colors, is a new design.
There are also 56 apparel styles with inclusive sizing, 12 accessories, 3 footwear styles, and a kid's collection, as well as gender neutral sizing. Prices range from $30 to $600.