Actress Esha Gupta has been appointed as the brand ambassador for Khelraja throughout Southeast Asia.
The long-term partnership calls for the Bollywood and Telugu actor to promote Khelraja's sportsbook and casino offerings through both online and traditional offline marketing channels.
The most recent relationship between Khelraja and Patrice Evra, a legendary player for France and Manchester United, is a significant move for the expansion of the Khelraja brand as well as the bigger iGaming industry in Southeast Asia.
Speaking on the association, Japneet Singh Sethi, country manager – Khelraja, said, “Khelraja is already extremely popular amongst Southeast Asia’s growing community of online gamers, thanks to the range of its offerings. As one of the coolest iGaming platforms, it has a natural synergy with Esha Gupta, whose bold and vivacious persona has enthralled and entertained millions of people across the continent. Bringing her on board as the brand ambassador for our Sportsbook and Casino segments was an obvious choice. With her as the face of the brand, we are confident of accelerating our current growth trajectory and achieving greater operational scale than ever.”
Esha Gupta added, “As one of the top iGaming platforms in Southeast Asia, Khelraja offers a bouquet of options for digital-first people like me, who play online games while also getting a chance to earn real money rewards. I am delighted to be representing Khelraja as its brand ambassador and am looking forward to representing the brand’s offerings across channels.”