Michael Kors has tapped personalities like Irina Shayk and Jon Kortajarena to headline its newest fragrance campaign, lensed by Australian photographer Lachlan Bailey. Kors emphasized that the fragrance is crafted to empower individuals to seize the day and embrace life wholeheartedly, traits embodied by Shayk and Kortajarena. He noted their adventurous spirits and unwavering confidence as qualities he aims to instill in wearers of the fragrance.