Jamie Dornan, renowned for his role in The Tourist, has been announced as the global brand ambassador for Loewe, starring in the men's spring/summer 2024 campaign captured by British photographer David Sims. The Spanish luxury fashion house took to Instagram to share the exciting news, posting, 'Welcome to the Loewe family. Actor Jamie Dornan joins as our new global brand ambassador.' Dornan's collaboration with Loewe signifies a union of sophistication and style, embodying the brand's commitment to timeless elegance and contemporary fashion.