Posted by The Celebrity Group on Feb, 02 2023

Jenna Ortega for Adidas

Jenna Ortega Signs on as adidas Global Ambassador

Jenna Ortega for Adidas - Brand Ambassador - The Celebrity Group   With her recent selection as the new face of German sportswear company Adidas, Jenna Ortega is demonstrating her versatility.   Jenna Ortega is slated to represent the brand "adidas Sportswear" under the umbrella of the sportswear juggernaut as its next worldwide ambassador. The corporation hasn't introduced a new label in the last 50 years, therefore this is it.
Jenna Ortega shares a statement after joining the adidas family,
“My love for adidas is one that goes back years. It’s always had such a presence in sports, music and culture and continues to be an innovator in so many ways. Growing up for me it always had to be adidas sneakers and Ts as the go-to. To this day, so much of my wardrobe is made up of the iconic three stripes. I feel so honored to become a part of this legendary family of changemakers and be the face of its all-new label. Can’t wait to show you guys.”  
It seems that the new range will emphasise giving the brand a new creative perspective. The collection will undoubtedly add to adidas' classic designs and pay homage to its Three Stripes heritage while also grabbing the interest of the younger demographic.   Brian Gevy, adidas Executive Board Member said, “At adidas, we are constantly looking at ways we can push the boundaries in both sport and culture. [I]t’s so exciting that we can announce Jenna Ortega has joined us, to launch our first new label in 50 years. A progressive and passionate next generation pioneer that is making waves across the globe, her fresh and creative way of thinking is what we, as a brand, found ourselves on and continue to be inspired by.”   The first adidas Sportswear collection is slated to arrive on February 9.
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