Posted by Ron on Apr, 14 2022

Jennifer Lopez for Coach on Mother’s Day

American actress and singer Jennifer Lopez, along with Noah Beck and Tommy Dorfman, have been enlisted as brand ambassadors by New York accessories brand Coach for its Mother’s Day Campaign in the United States, I Got It From My Mom. The campaign intends to celebrate 'the role mother figures play as mentors, muses and sources of style inspiration'. The advertisement campaign includes portraits of the celebrities sharing some much-need quality time with their families and loved ones. The operation is intended to have a sentimental appeal as the celebrities were photographed on a set made up of family rooms. Lopez, who has been a Coach brand ambassador since 2019, is alone in her images modeling handbags like the Pillow Tabby and Pillow Madison. Dorfman is photographed with her mother Cathy Dorfman in matching Coach-monogrammed outfits and the Pillow Madison handbag. Beck also matches alongside his mother, Amy Beck. North America Brand President and Chief Marketing Officer of Coach, Sandeep Seth, commented 'This Mother’s Day, we wanted to recognise all the ways mothers inspire and shape us. We also wanted to celebrate the joy found in the things we pass from one generation to another, and our brand’s role in creating special memories for our customers over the years'. Brand partnerships with celebrities, brand ambassadors and public personalities have been shown to increase both sales and brand awareness THREE times more than a similar campaign without. This is something in which the talent agency The Celebrity Group are experts in with more than 30 years' experience. Contact them at www.celebrity-group.com.