Virgin Voyages Names Jennifer Lopez as ‘Investor & Chief Entertainment and Lifestyle Officer’
Virgin Voyages, a brand-new cruise operator, announced a fleet-wide agreement with international film and music diva Jennifer Lopez. In a departure from the conventional "godmother" role, Jennifer Lopez will have the title of "Investor & Chief Entertainment and Lifestyle Officer" for the brand.
“We knew immediately that we wanted Jennifer to be a partner and to help Virgin Voyages shape the future of travel on the high seas. She is one of the most talented and hardest working people out there,” says Sir Richard Branson, Founder of Virgin Group. “I admire her as an artist, as an entrepreneur, and as a person.”
A variety of forthcoming initiatives and aboard experiences will be developed by Jennifer Lopez, Branson, and Virgin Voyages. In the coming year, new initiatives for design/entertainment partnerships and health and wellness experiences will be revealed. Virgin Voyages will exclusively launch JLo Beauty as part of its onboard products to mark the beginning of the new collaboration.