Jennifer Lopez joins forces with Virgin Voyages

 

Virgin Voyages, a brand-new cruise operator, announced a fleet-wide agreement with international film and music diva Jennifer Lopez. In a departure from the conventional "godmother" role, Jennifer Lopez will have the title of "Investor & Chief Entertainment and Lifestyle Officer" for the brand.

“We knew immediately that we wanted Jennifer to be a partner and to help Virgin Voyages shape the future of travel on the high seas. She is one of the most talented and hardest working people out there,” says Sir Richard Branson, Founder of Virgin Group. “I admire her as an artist, as an entrepreneur, and as a person.” A variety of forthcoming initiatives and aboard experiences will be developed by Jennifer Lopez, Branson, and Virgin Voyages. In the coming year, new initiatives for design/entertainment partnerships and health and wellness experiences will be revealed. Virgin Voyages will exclusively launch JLo Beauty as part of its onboard products to mark the beginning of the new collaboration.

Did you know that having a brand partnership boosts your brand awareness and sales up to THREE times more than a similar advertising campaign without? 

 

Trust the experts! If you are looking for a celebrity or public personality to boost your brand, why not give the expert team at The Celebrity Group a call? 

 

Our team has more than 30 years’ experience as a celebrity broker, and when we talk, celebrities listen.  If you would like to partner with this celebrity for a brand endorsement, contact us today.

 

The Celebrity did not broker this brand partnership, but for any enquiries regarding a brand partnership with a celebrity contact The Celebrity Group:  

 

Email: info@celebrity.co.uk 

 

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