In an exciting announcement, BLACKPINK's talented singer, Jisoo, has been revealed as the featured star in Alo Yoga's upcoming spring 2024 campaign. Expressing her enthusiasm, Jisoo remarked, 'This collaboration with Alo felt like the perfect match because prioritizing my health and wellness has always been crucial to me. I find joy in staying active whenever I have the time, particularly through practices like yoga and pilates.' Jisoo's involvement in the campaign reflects a shared commitment to a healthy lifestyle and a perfect alignment with Alo Yoga's ethos.