Cantu Beauty, a company that makes hair care products, has announced the appointment of Grammy-nominated, multi-platinum singer/songwriter Jordin Sparks as its brand ambassador.
In particular, the brand's collaboration with the international nonprofit organization Women Empowering Nations, is one of the community efforts that Jordin Sparks and Cantu are working together to highlight.
"It's a dream to be working with Cantu to help uplift the next generation of women who are on their own unique and powerful journeys to building their bright futures," Jordin Sparks shares. "Beyond the products, Cantu really does so much for the community specifically for women empowerment in which I am super passionate about."
Last month, Sparks surprised the final 11 female applicants for the Cantu GLOW Global Fellowship, a four-month hands-on experience in the beauty sector with Women Empowering Nations, to officially launch the relationship. Each young woman was immersed in four areas within the beauty industry — consumer, concept, commercial, and campaign — allowing them to experience a beauty campaign from concept to shelf. The fellowship culminated with a capstone and group travel seminar to Accra, Ghana this month.
"We're so honored to have Jordin Sparks join the Cantu Crew as our brand ambassador," says Dametria Kinsley, Cantu's Global Vice President of Marketing. "She has been a pillar in Black and Brown communities for years through her own philanthropic efforts and we're excited to join forces to extend additional resources to women all around the world."