Posted by Paul Grimwood on Sep, 09 2017

Julien Macdonald Teams Up With Etihad Airways

Etihad Airways and Julien Macdonald have joined forces for a new fashion film.

Julien Macdonald for Etihad Airways Airline brand Etihad Airways and British celebrity designer Julien Macdonald OBE hosted a fashion evening at the UAE national airline’s state-of-the-art Innovation Training Academy in Abu Dhabi. Etihad took the opportunity to screen its new promotional fashion film, titled ‘Runway to Runway’, which was launched on September 7 on the opening night of NYFW: The Shows in New York. Featuring 17 of Macdonald’s couture outfits, and WME | IMG celebrity models, the short inflight film draws parallels between the production of a high-end fashion show and the preparation that goes into ensuring a safe and comfortable flight. RELATED: British Airways Enlists Celebrities For Safety Video The film was directed by award-winning director Paul Butterworth and also features unique integrations with global brands IWC Schaffhausen and BMW. The exclusive event, which showcased some of Julien Macdonald’s creations, was also attended by renowned stylist Karl Plewka, fashion and lifestyle media, up-and-coming Emirati and Arab fashion designers, regional social influencers, corporate partners and Etihad Airways employees. One of the highlights of the evening was a catwalk show presenting outfits created by talented local designers and fashion brands including Endemage, Twisted Roots, Taller Marmo, Noora Hefzi, Kage, Effa, Bambah, Jelena Bin Drai, Baruni, Dima Ayad, Madiyah Al Sharqi, and Sem Sem. Etihad Airways is a sponsor of 17 annual Fashion Weeks around the world, in partnership with WME | IMG.