American singer Justin Bieber has partnered with vespa, Italian automotive brand, to design a version of his own Sprint Scooter, helmet and accessories, all with his name on and a monochrome flame motif. The Baby hitmaker also features in the campaign for the limited-edition scooter, and said: 'The first time I rode a Vespa was somewhere in Europe, probably either London or Paris. I just remember seeing a Vespa and being like "I want to ride one of those". And I had such a great time, just the wind flying through my hair, the freedom. It was fun'. The scooter designed by the singer has an all-white body, even the rims, saddle, grip and logo. Each scooter is sold with a bag and a pair of gloves. This collaboration will also see the scooter released in three engine types – 50, 125 and 150cc. According to the brand, all of the scooters have been revamped in accordance with environmental regulations. “The fresh, youthful geometry of the vehicle makes up a light yet protective body while the handlebar, with its unmistakable evocative rectangular headlight, supports an extremely modern full colour multifunctional TFT display, in sync with all smartphone functions,” Vespa said in a statement. Brand ambassadors, public personalities and celebrities have been shown to increase both sales awareness and sales up to THREE times more than a comparable campaign without. This is something in which the talent agency The Celebrity Group have more than 30 years’ experience. Contact them at www.celebrity-group.com.