Beauty influencer Laila Loves has partnered with cosmetics brand Lottie London, launching a collection of eyeshadow palettes.
Lottie London has announced a new collaboration with influencer Laila Loves.
Laila Swann, the Forbes Top 10 Beauty Influencer, has 1.6 million followers on her Instagram channel and more than 90,000 fans on Twitter.
The British blogger, better known as Laila Loves, has previously teamed up with beauty brands including ghd, Garnier and Benefit.
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For the new collaboration, Lottie London and Laila Loves have launched two nine pan, neon pigment eyeshadow palettes (£5.95 each), containing shimmer and glitter shades, as well as matte colours.
“Lottie are about fast-thinking innovation in beauty, they are always ahead of the curve and instead of just following the trends, they set them,” said Swann.
“I’ve always known that when I worked on my first make-up collection, I wanted it to be with a brand that really understood my vision.
“We’ve spent so long perfecting every product, right down to the volume shimmer, the pigment levels in the mattes and making sure each formula gives that instan, high impact pay-off that I look for in every product I use.”
Named after the popular summer holiday destinations Miami and Ibiza, the highly pigmented formulas offer iridescent purples, tropical lime greens and bright pink shades.
Lottie London’s Head of Social, Lyndon Robertson, added: “We’ve always loved Laila’s playful and unique approach to beauty.
“Laila is quick thinking, straight talking and knows exactly what she wants, she really embodies what it is to be part of Lottie London.”
This brand campaign is the celebrity influencer’s first-ever make-up collection having previously teamed up with ghd and Benefit.