Posted by Paul Grimwood on Dec, 13 2017

Loewe Unveils Josh O’Connor as New Face

British actor Josh O'Connor has been unveiled as the new face of Loewe Men.

Josh O'Connor for Loewe Having won Best Actor at the British Independent Film Awards for his role in God’s Own Country, English prodigy Josh O'Connor has just been named the new face of Loewe menswear. While the British cop series Lewis brought him to attention on the small screen in 2012, it was alongside Hugh Grant and Meryl Streep in the biopic Florence Foster Jenkins (2016) that he wandered through the front door of movie-making. RELATED: Eddie Redmayne Fronts Prada Menswear Fashion Campaign After a brief stint in the series Peaky Blinders, 2017 will go down as the year he really made it thanks to director Francis Lee who gave him the lead role in the full-length feature God’s Own Country, which won him Best Actor at the British Independent Film Awards. one of the best films of the year won over the public and caught the eye of a certain Jonathan Anderson, creative director at Loewe. The Irish designer saw in Josh’s acting, “an incredible and very pure strength” and subsequently made him the new face of Loewe. Standard bearer of the Spanish brand’s menswear campaigns, the 27-year old actor is now busy refusing offers from various big Hollywood producers. Josh O'Connor has no intention of donning a super-hero’s cape and saving Manhattan. He’s interested only in independent movies, with plans to develop his palette of roles and will most likely go back to the boards that saw him born.