Susan Sarandon stars in Mercedes-Benz's Generation Now brand campaign.
Susan Sarandon has replaced M.I.A. as the face of Mercedes-Benz Fashion and will star in the car company's new Generation Now brand campaign.Susan launched the campaign for the electrically powered car brand Concept EQ with photographer and filmmaker, Luke Gilford, and Mercedes-Benz designers William Fan, Ran Fan, Anna October, Steven Tai, and Xiao Li during Mercedes-Benz Fashion Week in Berlin, Germany this week.RELATED: L’Oréal Paris Announces Susan Sarandon as New International Spokesperson
Sarandon is now hoping the new deal scores her the keys to her very own electric Mercedes-Benz, revealing she's very impressed by the new car.She comments, "I'm so delighted to be part of the #mbcollective along with Bryn Mooser. Ever since I had the honour of appearing in one of Bryn's extraordinary films, I've been observing his empathy and passion. I feel privileged to be taking part in the latest Mercedes-Benz Fashion Story as an ambassador for humanitarianism. I am proud be presenting the Concept EQ vehicle as part of the collaboration with Mercedes-Benz, because it is very important to me to promote sustainability."
Susan Sarandon might not be an obvious choice for a car commercial, but she did star in one of the most famous road movies of all time - 1991's Thelma & Louise.