Posted by Paul Grimwood on Jul, 27 2017

Merck Secures Mandy Moore For New Campaign

Pharmaceutical company, Merck, (known as MSD outside of the US and Canada) has tapped singer and actress, Mandy Moore to feature in its new Her Life campaign.

Mandy Moore for Merck Singer-songwriter and actress Mandy Moore is partnering with Merck to launch Her Life. Her Adventures. to encourage women to plan ahead and get educated about family planning, including birth control options, so they can prepare for life's adventures. The brand campaign, at HerLifeHerAdventures.com, highlights the importance of making a plan as women pursue their goals.  RELATED: New Pampers Campaign Headed by Sophie Ellis-Bextor As part of the campaign, in 2017 Merck commissioned a national online survey of 2,013 adult women to understand their current priorities and life goals. Among those surveyed, financial stability (98%), emotional development (94%), relationship security (86%), and career growth (81%) were identified among their top priorities. Dr. Pari Ghodsi of the San Fernando Valley at Northridge Hospital comments, "When it comes to family planning, birth control can play an important role, so women should spend time considering all of their options. Currently, there is a wide range of birth control available, including reversible daily, non-daily, and longer-term options. It's always part of the conversation I have with my patients, and it is important for all women to talk to their doctor to understand the risks and benefits of the available options that might be right for them." "My life has been full of so many adventures and through it all, setting long-term goals and having a plan has helped me get to where I am today," said Moore. "I am excited to be a part of a campaign that touches upon an important topic for women. I hope that this campaign opens up a dialogue amongst women and their doctors about their family planning options and inspires them to continue the pursuit of their passions, whatever those may be."