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In order to commemorate the release of their "American Vintage II" guitars, Fender collaborates on a clothing line with London Fashion Week designer Nicholas Daley. Hak Baker, an original performer from East London who fuses folk, rap, and spoken word, and Amy Gadiaga, a bassist, singer, and composer from Paris who fuses traditional jazz with contemporary rhythm and intensity, are featured in the campaign.
Nicholas Daley designs Fender-inspired images for custom hand-printed t-shirts that upcycle used tees to promote sustainability and maintain the vintage look and feel. He is inspired by the fashion, color, and tone of the influential 50s, 60s, and 70s. Additionally, Daley's iconic patchwork bomber, which unites both brands' philosophies and comes in a wide range of earth tones, is now available.