Posted by Paul Grimwood on Dec, 20 2016

Pharrell Williams Joins American Express as Creative Director

American Express has announced musician, producer and entrepreneur Pharrell Williams as the new Creative Director of the brand's Platinum Card.

Pharrell Williams for American Express As the Creative Director, Pharrell will bring his creative vision and style to inspire and guide the global experiences, access and services that the Platinum Card is renowned for providing. As consumers’ tastes and passions evolve, American Express will continue to bring exceptional premium experiences and benefits to its Platinum Card Members across travel, music, dining, fashion, art, wellness and more. Pharrell will set the creative direction for such experiences and events and inspire new cutting-edge collaborations and partnerships that meet the needs of the ever-changing premium consumer lifestyle. RELATED: Maria Sharapova is Face of American Express at the US Open The Happy hitmaker will work to elevate the company's premium experiences and benefits, and commented, "I'm excited to be partnering with such a globally respected brand as American Express to inspire new innovative and creative premium experiences and work together to enhance the future of the Platinum Card." “We want the Platinum Card and the experiences it offers to be influenced and shaped by our Card Members, so we're thrilled to be working with long-time Card Member and creative visionary Pharrell to lead some of these efforts,” said Janey Whiteside, SVP of Global Charge Products, Benefits and Services at American Express. “Like many of our Card Members, he’s traveled the globe, he has an amazing imagination, and he loves to discover and share new experiences.” The Celebrity Group have been sourcing celebrities to take part in projects like this for nearly 30 years. Whether you require celebs for endorsement campaigns or to book them for events, The Celebrity Group are the UK's leading celebrity agents.