Psycho YP and Yellow Card are taking a step further to open the palace doors of possibilities for the teeming youths on the African continent as cryptocurrency aficionados usher in 2023 and the prospects it holds for the crypto industry.
Yellow Card Financial, the fastest-growing cryptocurrency exchange in Africa, is thrilled to capitalise on this undeniable passion by partnering with alternative hip-hop rapper, singer, and songwriter Nicholas Ihua-Maduenyi, better known as Psycho YP, who is based in Nigeria, as its Brand Ambassador.
Rachael Akalia, Yellow Card’s West Africa’s Regional Marketing Manager, noted, “In the last few years, we have been at the forefront of fostering financial inclusion in Africa. As we proceed into the new year, we will not rest on our oars, but double down on ensuring crypto adoption by prospects and customers across the breadth and width of the continent. We see music as a special purpose vehicle with the potential to drive the message and acceptance of crypto for everyday use, helping the continent gain financial freedom and prosperity”.
Speaking at the signing, Psycho YP welcomed the partnership as an opportunity to foster financial awareness on the continent using music. He said, “Yellow Card has continually shown creativity in providing financial solutions across borders on the continent. And I am happy to be part of Yellow Card’s efforts to change the financial narrative of Africa and Africans using crypto.”
Nigeria will be the country in Africa with the highest "crypto-curiousness" in 2022, according to cryptocurrency pricing tracker CoinGecko. Given Nigeria's position as Africa's second-largest crypto trading market, this agreement highlights the dedication of both parties to advancing the use of digital currencies in Nigeria and elsewhere.
It also comes in the wake of an increase in the amount of crypto trading in Nigeria. In addition, the partnership will see Psycho YP mobilise young people to embrace a new era of financial opportunity, putting to good use his fresh and youthful aura that appeals to young people on the continent and is in line with Yellow Card's vision of a continent with borderless financial solutions driven by innovation.