Healthians, taking a gamble on Rashmika Mandanna's cross-regional popularity, plans to utilize her in their main advertising campaigns aimed at India's south.
“We are looking forward to utilising Rashmika Mandanna’s popularity in driving behaviour change in Indians, particularly the youth, towards their health. With this association, we aim to educate the masses on the importance of getting tested regularly and drive our promise of health test at home anywhere in India, especially in the southern regions,” Deepak Sahni, founder and CEO, Healthians, said.
In addition to Yuvraj Singh, Healthians also on-boarded celebrity singer Guru Randhawa as a brand ambassador earlier this year to drive brand appeal among younger audiences.
“Healthians is one of the fastest growing healthcare brands in India facilitating health tests from wherever you are and this came across as very inspiring when the brand approached me for an association. I agreed to represent the brand because of their vision of democratising healthcare and providing quality health test facilities in every nook and corner of the country which is a great thought and initiative. I look forward to being a part of their mission to inspire people to realise the importance of health and nudge them to stop ignoring it,” Rashmika Mandanna stated.
The culture of preventive healthcare is still quite nascent, the company said in an official statement. “Through association with youth celebs like Rashmika Mandanna and Guru Randhawa, who are renowned influencers too, Healthians plans to influence the younger generations to start building this as a habit early in life,” it added further.