Posted by Paul Grimwood on Apr, 14 2018

Sam Claflin Fronts DKNY Spring Ad Campaign

British actor Sam Claflin has been unveiled as the new face of DKNY, and stars in the brand's spring 2018 men's campaign.

Sam Claflin for DKNY Sam Claflin has stylish shoes to fill as the latest face of DKNY Men. The English actor appears in the brand's spring-summer 2018 campaign. Taking to the streets of Manhattan, Claflin discovers his "New York groove." Using the city as a backdrop, DKNY takes us from the streets of Soho to a Midtown high-rise for quite the adventure. Representing DKNY's multi-faceted man, Claflin wears everything from sharp suits to sporty leisurewear. RELATED: Emily Ratajkowski for New DKNY Campaign The Journey's End star took to social media to announce the news, posting 'So excited to be the new face of the @dkny Men's Spring 2018 campaign! Such a dream come true to shoot these scenes on the streets of NY'. In the advertising campaign, Sam dances through the streets of New York City to the tune of “Funkytown” by Lipps Inc. The campaign was shot by cinematographer Theo Stanley. Sam Claflin is known for portraying Finnick Odair in The Hunger Games film series, Philip Swift in Pirates of the Caribbean: On Stranger Tides, Will Traynor in Me Before You, Alex in Love, Rosie, and Philip in My Cousin Rachel.