The Holiday 2022 ad for SKIMS features hip-hop legend Snoop Dogg and his entire family—wife, kids, and grandchildren—all dressed in identical sleepwear. The Kardashian family's first-ever advertising campaign was shot by the brand's longstanding collaborator Donna Trope for Kim Kardashian's solution-focused shapewear and loungewear line.
Snoop's wife Shante Broadus, Cordell Broadus and his daughters Luna and Journey, Cori Broadus and her fiancé Wayne Deuce, and Corde Broadus and his children Zion, Sky, and Elleven are also featured in the campaign. The family displays SKIMS' well-liked Cozy Collection and Fleece Sleep Sets in matching silhouettes.
“I feel so blessed that three generations of my family were able to come together for the SKIMS Holiday campaign! It’s the first time we’ve been featured in a campaign all together and we all loved the super soft, comfy outfits,” said Snoop Dogg. “The Broadus family will definitely be wearing matching SKIMS this holiday season!”
With an SKIMS campaign under his (and his family's) belt, it seems that Snoop's successful, all-encompassing career has no end. The multi-hyphenate has sold more than 35 million records worldwide since making a big impression on the hip-hop scene in 1992.
He has also used his international notoriety to branch out into other cultural and business fields as an actor, producer, DJ, media personality, and entrepreneur. Naturally, Universal is already in the midst of developing his first thorough biography.