Snoop Dogg has joined forces with winery 19 Crimes, signing a multi-year partnership to create his own wine range.
Snoop Dogg has joined forces with Australian wine producer, 19 Crimes, in an endorsement deal to produce a one-of-a-kind red wine, called 'Snoop Cali Red'. Not only is this man a multi-platinum rapper, actor and presenter, he is now a wine connoisseur.
The brand is yet to release any information on when we can expect to get hold of a bottle, but 19 Crimes has confirmed it will be "in summer".
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According to Food & Wine, this exciting new red blend features a mixture of Petite Syrah, Zinfandel and Merlot.
The Drop It Like It's Hot hitmaker said, "I’ve been a fan of this wine and I’m excited to unveil my "Snoop Cali Red" this summer and share the experience with all my fans. It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!"
TWE marketing vice president of the Americas, John Wardley said: "Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red.
"Snoop embodies the spirit of 19 Crimes – rule breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family."