American social media personality Sofia Richie Grainge has been revealed as an ambassador for NEXXUS, introducing the haircare brand's latest styling line. Grainge expressed, 'Crafting a hairstyle that blends simplicity with style has always been a priority for me. As a NEXXUS ambassador, I'm thrilled to impart all the beauty tricks I've learned over the years. These products truly elevate any look, making it feel effortlessly chic'.