Sofía Vergara, known for her role in Modern Family, has been unveiled as an ambassador for Schwarzkopf, starring in the haircare brand's new campaign. The Colombian actress, set to star in the new Netflix series Griselda, commented on her collaboration: 'Stepping into this dramatic role for Griselda was different for me. So, when I learned about Schwarzkopf's "What story will you tell?" campaign, it just made sense. It's collaborating with a brand that shares my vision of embracing and celebrating the power of self-expression and confidence. It’s a philosophy that resonates with me.' Sofía Vergara's partnership with Schwarzkopf reflects a mutual commitment to empowering individuals to express themselves authentically through their hair and style choices.