Made in Chelsea star Verity Bowditch has joined plant based sustainable food and lifestyle brand Clean Kitchen as a partner, joining co-founder YouTuber Mikey Pearce in working on implementing the UK's first re-usable delivery system to align with the company's zero-waste values.
Verity brings on board an initiative to implement the UK’s first re-usable delivery system to align with their zero-waste strategy on packaging and ultimate goal to become an entirely carbon neutral company. Her joining coincides with the launch of a new, ultra-nutritional ‘Quick and Clean’ menu alongside nutritionist Emily English.
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Bowditch took to social media to announce the news, posting, "I’m proud to announce that I’ve become a partner at the amazing Clean Kitchen team... We have so many exciting plans underway for Clean Kitchen and I’m hoping that this new partnership can help to inspire more people to be open minded about a plant based diet."
During early lockdown, Mikey Pearce was at a crossroads after over-indulging in fast-food and lacking motivation as a result of an unhealthy lifestyle. A change finally came when he made the decision to switch to a plant-based diet, quickly noticing a hugely positive difference in both his physical and mental wellbeing. Tracking the growing trend for delivery kitchens, Mikey decided to take the plunge and invest his life savings into Clean Kitchen, alongside childhood best friend and seasoned vegan chef, Abe Day-Garman.
The two entrepreneurs created an exciting and innovative menu, reimagining fast-food to appeal to the masses with a healthy ‘Grab & Go’ concept. The brand quickly gained local attention for being the only vegan burger brand in Brighton, selling over 500 burgers a week as their presence grew online and across delivery platforms. They have since expanded to London with sites in Chelsea, Battersea and Wembley’s Box Park, with new locations on the horizon including Shoreditch and Soho.