Posted by Paul Grimwood on Jan, 03 2018

Vicky Pattison Endorses Hartley’s in New Brand Campaign

TV personality Vicky Pattison has teamed up with Hartley's to promote its 10 Cal jelly pots.

Vicky Pattison dons vintage ensemble to recreate iconic wartime poster for new Hartley's brand campaign. TV personality Vicky Pattison made a triumphant return to This Morning on Tuesday, stepping in for Rylan Clark-Neal to give a round-up on the New Year's celebrity gossip. RELATED: Spencer Matthews Teams Up with CasinoEuro But Vicky Pattison has also been throwing her support behind the January dieters, recreating an iconic wartime motivational poster. And, as part of the brand's #Team10Cal campaign, she is hoping to help women stay on track and 'not wobble' from their diet this January. The former Geordie Shore star could also been posing with a group of women flaunting their figures in a simple white T-shirt and jeans combo for the advertising campaign, which is aimed at helping women stay on track as they shift the Christmas pounds. Vicky also shared a snap from the campaign with fans on Instagram, captioning the post: "I’ve joined Hartley's Jelly and I’m proud to be part of #Team10Cal, helping people stay motivated and stick to their diet plans this January. It’s so hard to stay on track, but with some help we can help you from a diet wobble!"