Posted by Paul Grimwood on Apr, 16 2018

Victoria Pendleton Unveiled as New Face of Joshua Kane Campaign

British Olympic cyclist Victoria Pendleton has been unveiled as the new face of Joshua Kane's women's tailoring campaign.

Victoria Pendleton for Joshua Kane Double Olympic gold medalist and 9 times world champion Victoria Pendleton becomes the face of Joshua Kane’s latest women’s tailoring collection. Victoria Pendleton embodies the Joshua Kane woman: strong, determined, successful and confident. Wearing the feminine but powerful silhouetted jet black imperial wool dinner suit teamed with a cotton pique dinner shirt, adorned with triple layer ruffled cuffs. RELATED: Rochelle Humes Promotes Denim Drift as Dulux Brand Ambassador Victoria also can be seen wearing the Joshua Kane ‘Icon’ suit & coat with the hem covered in laser cut and hand stitched flowers. The ‘Icon’ is known as the English designed and woven black & white houndstooth fabric that can also be seen crafted into a leather trim bag. Joshua Kane took to social media to share the black and white ads, posting '#victoriapendleton is now the face of my women’s tailoring. I could not be more excited about the latest direction my collection has taken... Pendleton embodies the "Joshua Kane woman": strong, determined, successful and confident'. Victoria comments, "I have always supported British brands whenever possible, it’s something that is intrinsically important to me. I was immediately drawn to Joshua Kane’s women’s tailoring, it is undoubtedly beautiful and considered. "To represent a British designer, that supports fabric mills in the UK seems to make perfect sense. I had an evening suit made for events and special occasions and it has transformed my wardrobe and the way I want to dress. I feel more like myself wearing a suit, it’s unapologetic and powerful." In 3 days time Victoria will set off to attempt to become one of only a few British women to summit Mount Everest. Climbing the South East ridge in support of the Red Cross