K-Pop group Aespa, an SM Town band from South Korea, have now become the spokesmodels for Swiss luxury watches, jewellery, and accessories maker Chopard.
Caroline Scheufele is fascinated with performing art, and individuals who embody life fully - possessing keen enjoyment of life. Spotting a group of South Korean girls who captured the character of this joie de vivre, Scheufele knew that Chopard's new brand ambassadors would be discovered by her eyes.
Filled with youthful energy, creativity and amazing momentum, these future stars not only mirror the Happy Sport, Happy Diamonds, Ice Cube, Alpine Eagle and Precious Lace collections from the latest My Happy Hearts collection but represent the products in their new youthful and creative perspectives.
"Avatar x Experience" and "Aspect" combine to form the unique image of Karina, Winter, Giselle and Ningning.
This concept represents the concept of experiencing a new world through the encounter of your 'avatar', your other self. Innovation is deeply embedded in Aespa's DNA and embodied by Chopard.