Beyoncé and Jay Z star in the latest Tiffany & Co About Love brand campaign, marking the first time the couple have featured in an advertising campaign together.
Tiffany & Co. has always been one of the biggest players within the jewelry sphere, and following its LVMH acquisition earlier this year, the label has been using social media as a marketing tool as well as recruiting new brand ambassadors, with Beyoncé and JAY-Z being the latest celebrities to join the list.
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The American luxury jewellery retailer teased the release of a short film on Instagram, in which the pop sensation sings Moon River to her husband, echoing Audrey Hepburn's character Holly Golightly in the film Breakfast at Tiffany's.
The Hold Up hitmaker wears the famous Tiffany Yellow Diamond in the teaser, and shared the news of the collaboration on Instagram, posting three of the campaign images with the caption 'ABOUT LOVE | @tiffanyandco'.
Oh Polly is a rapidly growing pureplay fast fashion brand selling women’s clothing internationally. Its business model is social-first and centred around its Instagram and Facebook accounts which currently have more than 4.5 million followers.
The iconic couple is influential across multiple industries including music, fashion, and recently cannabis with Hova's label Monogram.