New visuals led by TikToker Charli D'Amelio follow previous imagery featuring Yara Shahidi and Park Chan-yeol.
Photographer Norbert Schoerner, shooting the social media star Charli D'Amelio currently has the second-most followed on TikTok with roughly 146,900 million followers, captured her in a cropped top with Prada's trademark red stripes in the front.
Additionally including models Sebastien White, Sherry Shi, Aviana McClish and Emmanuel Dostine, the campaign is expressing a wanderlust that goes on forever with a sci-fi-esque and snowy setting.
In true Prada style, pieces are made using nylon and are branded with the iconic Linea Rossa branding. The imagery is inspired by winter sports with padded protection inspired by ski wear.