David Beckham has been announced as a global brand ambassador for sports and entertainment trading card company Panini America, collaborating on a range of autographed trading cards and memorabilia.
The British footballing legend also features in the brand's upcoming social media and marketing campaigns surrounding major football launches.
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As part of the agreement, autographed David Beckham trading cards and memorabilia will be made exclusively available in Panini America trading card products and through Panini Authentic, the memorabilia division of Panini America.
Panini America CEO Mark Warsop commented, "This partnership is one of the most significant in our history and we're ecstatic to be able to bring David into the Panini family in such a meaningful way. Panini has highlighted David throughout his career dating back to 1996 through our FIFA World Cup Sticker Collections and other Soccer collections - we are excited to move into this next phase by highlighting him as a Global Ambassador through a variety of initiatives, trading cards and unique memorabilia that celebrates his incredible career."
Beckham’s first autographed trading cards are set to be featured in Panini America’s upcoming 2020 Immaculate Soccer product, due to be released tomorrow.
His first autographed memorabilia pieces will include balls, jerseys and photographs.
Beckham is also expected to feature extensively in the company’s social media and marketing initiatives surrounding major soccer launches and future event activations.