Posted by Paul Grimwood on Oct, 21 2021

Emma Raducanu Named Dior Brand Ambassador

British tennis star Emma Raducanu has been named as the latest brand ambassador for Dior

Emma Raducanu for Dior

British tennis star Emma Raducanu has been named as the latest ambassador for Dior, and is set to star in womenswear campaigns designed by Creative Director Maria Grazia Chiuri, as well as being the face of Peter Philips' Dior skincare and make-up lines.

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The US Open champion 'caused a sensation at the world premiere of the latest James Bond film', as she teased the partnership by walking the red carpet in a dress from the Dior Cruise 2022 collection, and shared the news on her Instagram story, captioned, 'Very excited to join this iconic house, thank you Dior'.

Raducanu's new role spans both fashion and beauty, and will see her fronting the womenswear collections as well as Dior skincare and make-up.

The British tennis player became the first-ever qualifier to win a Grand Slam tournament when she won the 2021 US Open. Many celebrities, high-profile figures and royal family members came forward to publicly congratulate her at the time, with the Duchess of Cambridge saying "we are all so proud". The Queen said in a statement directed to Raducanu that "it is a remarkable achievement at such a young age, and is testament to your hard work and dedication."