La La Land star Ryan Gosling has been unveiled as the brand ambassador for luxury Swiss watch brand Tag Heuer, and worked on the campaign with award-winning photographer Pari Dukovic 'in every step of the creative process', resulting in 'a campaign of vibrant visuals, inspired by Gosling’s own desire to shoot a campaign unlike any other'.
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“Ryan said he wanted to do something completely different. Color has emotion and it’s completely unexpected,” Dukovic said.
“In creating these portraits, it was about creating something timeless and timely at the same time. TAG Heuer’s watches have a timeless quality to them and that’s exactly what we wanted to do with the campaign.”
The Golden Globe winner commented, "Tag Heuer has quietly and consistently been a classic and iconic pillar of excellence in its field for over a hundred and sixty years. Partnering with them was an easy decision."
Gosling is one of Hollywood’s most versatile actors, switching from roles in movies like hit musical “La La Land,” for which he received a Golden Globe Award for Best Actor in a Motion Picture Musical or Comedy, to sci-fi thriller “Blade Runner 2049,” and many in between.
It’s this commitment to excellence and fearlessness that made him the perfect brand ambassador choice for TAG Heuer, the brand said in an announcement.