Golden Globe winning actor John Boyega has partnered with H&M to launch a new sustainable menswear collection, featuring 'many of autumn's key looks constructed from recycled, organic and innovative materials'.
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The collection, Edition by John Boyega, launches on October 28, and the Star Wars actor commented, "I'm excited to collaborate with H&M on a collection that aligns my passions with purpose. Sustainability to me means thinking about longevity for the benefit of those coming after us. This collaboration has already birthed opportunities for fresh dynamic creatives. Two birds with one stone."
The collection that “fuses effortless workwear pieces with floral prints and tie-dye patterns” features cotton that’s either organic or recycled from textile-production waste or post-consumer waste; nylons and polyesters that are recycled, while viscose fibres also come from sustainable sources.
T-shirts are emblazoned with the message: “A better present leads to a better future”, alongside a graphic of “planet Earth in action”. The collection is completed by a tote bag with these graphics, plus a floral cap and pink tie-dye canvas trainers.
Celebrity collaborations are an important part of fashion retail and this one should continue to boost H&M’s ‘Edition by' association with contemporary stars.