Melissa McCarthy Shows Off Her Singing Voice in Super Bowl Commercial for Booking.com
To support travellers in finding and making reservations "Somewhere, Anywhere," Booking.com has launched a new advertising campaign starring Melissa McCarthy. The humorous commercials, which feature cameo appearances by Melissa McCarthy's husband, American actor, comedian, and filmmaker Ben Falcone, highlight how Booking.com offers the greatest selection of accommodations while making travel planning simple, dependable, and enjoyable. The company wants to spread the "Booking.yeah" feeling, which customers should experience from the moment they begin browsing the website's amazing selection of hotels, houses, and other unique properties until they click the "book" button and then eagerly anticipate their upcoming trip. Of course, they should also enjoy the trip itself.“THE JOY AND EXCITEMENT WE GET FROM TRAVELLING AND EXPLORING THE WORLD, OR EVEN TAKING A SHORT TRIP CLOSE TO HOME, GIVES US SUCH WONDERFUL MEMORIES. EVERY TIME MY FAMILY TRAVELS, WE COME BACK AS A LITTLE BIT BETTER VERSIONS OF OURSELVES AND WE’RE IMMEDIATELY INSPIRED TO START DAYDREAMING ABOUT OUR NEXT TRIP. I’M TICKLED PINK TO BE WORKING WITH BOOKING.COM AS THEIR #1 TRAVEL FAN,” SAID MELISSA MCCARTHY.“The fun of travel starts with a world of possibilities, so I hope the ad gives everybody the inspiration to book their next trip with Booking.com and bring their travel dreams to life. Of course, all of this is to be done while singing “Somewhere, Anywhere.” 50 winners will each receive $10,000 in travel credits as part of Booking.com's launch giveaway of half a million dollars in holiday cash to experience the great "Somewhere, Anywhere" locations throughout the world and the United States. The integrated campaign will run across TV, including prime time, audio streaming, internet, and social channels through the end of April with a second rollout in the summer, with creative created by Zulu Alpha Kilo and Mindshare overseeing the media strategy and planning. The campaign's advertisements range in length from 30 to 15 seconds, including the "big game" spot.