Roger Federer has launched his first pair of trainers with independent Swiss athletics brand On Running.
Roger Federer has launched his first pair of trainers with independent Swiss athletics brand On Running, after joining the company as an entrepreneur in November 2019.
Based out of Zurich, On are a lesser-known Swiss brand who produce a range of running and training shoes that feature a unique looking sole that they have patented as CloudTec.
Federer first started wearing the shoes during his training sessions with Pierre Paganini and became a fan of what they had to offer.
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The firm naturally got in touch with their fellow Swiss when he was spotted wearing them, and he's been speaking with them in an unofficial capacity ever since.
However that all changes today as the company have just announced via a piece in the New York Times that Roger has become an investor in, as well as a contributing product designer and representative for the brand.
Alongside the obvious brand building and marketing clout that Roger can provide to the firm instantly, the deal also has Federer's life after tennis in mind with his role involving ongoing product development.
An On Running press release said, "In joining On as an entrepreneur, Roger becomes a close partner to our founders and the On team. He will use his unique experience to help take our product development, marketing and fan experiences to new levels. Roger will also play a role in developing the athlete spirit that’s at the core of our high-performing culture."